Fugitiva

A brand identity must reflect the soul and vision of the brand, what it hopes to achieve.

Fugitiva stands for innovation, helping clients to identify and refine all the elements that constitute a sustainable brand.

01

We get to 
know you

Research:
We conduct initial research to better understand all the brand layers through a series of different questions (e.g. Why are you here? What is your purpose?) aimed at clarifying your vision, strategies, goals and values.

02

We co-write 
a libretto

Finding the essentials, brief: We collaborate with you to synthesize the learnings from our initial research, to define and articulate a clear brand strategy.

03

We visualise 
the future

Design:
We distil complex information down to its visual essence. We give ourselves time to explore alternative solutions to create an impact through strong, emotive and enduring identities.

04

We make it 
happen

Result:
We refine and finalize the elements of the identity with obsessive attention to detail and build guidelines for brand consistency.

05

We remain 
constant

Implementation / Evolution:
We commit to design timeless brands and ensure continuous growth and value. We stay close to our clients.