Atra is a furniture design and manufacturing company that lies at the intersection between art and industrial know-how. It relies on a multidisciplinary team of artists, designers and architects.
Objective:
Create a minimalistic and modern brand that communicates the sophistication and sobriety of its classic furniture designs.
Solution:
The brand's aesthetic is a reflection of the craft and tradition of Scandinavian design and the associated manufacturing processes. Inspired by the constructivism and suprematism movements of the 1920s, the logo and monogram are a depiction of the geometric abstraction of these movements, with a monochromatic palette that does not take the focus off the materials; the true protagonists of the story.
