HIJ Taller is an architecture and design studio specializing in creating exceptional solutions for theater planning. The studio is based in Mexico City and was founded by two Spanish architects, Helena and Juan.
Helena and Juan have complementary personalities. Helena, sometimes called "H", is artistic and energetic, whereas Juan, or "J" is pragmatic and logical.
Objective:
The branding intends to communicate that HIJ Taller is a studio where two contrasting characters work perfectly together to provide personalized treatment and integral designs for their clients.
Solution:
The solution was based on developing a brand where each component works independently with its own particularities and language, nonetheless, in composition, they were a balanced and harmonious design.
