Bottom Bay is a vibrant swimwear label based in Mexico. The brand was born out of the founders’ love and passion for the sea and the sun.
The brand was conceived as a joint venture between two designers to create body shaping swimwear that celebrates and highlights all types of beauty.
Objective:
To design a brand identity that empowers women and invites them to take pride in their bodies and sensuality.
Solution:
A brand identity with a warm colour palette that evokes affection and desire and that is perceived as natural as the female body.
The graphics were inspired by the Constructivism movement and two of its most important exponents: Lyubov Popova and Wassily Kandinsky. The geometric shapes bring a delicate touch that complements the brand language.
