Rebranding, Website, Brand Voice, Visual Communication
Industry:
Home and garden accessories
Location:
Denmark
Release:
2019
About:
Founded by two Danish friends backpacking the world, Dymak is a Danish company that develops and supplies unique accessories in the home & garden industry worldwide. The company partners with their clients to design and manufacture products tailored to customers’ needs.
Objective:
To simplify, clarify and modernize the 30-year-old global brand through a new audio-visual language.
Solution:
We helped Dymak to recapture the essence of the brand by creating a new voice-visual language that unifies the company’s ethos while maintaining the elements that have marked its history.
The purpose of the voice and visual elements is to evoke nature and a sense of empathy through a warm colour palette, organic illustrations, and a simple and clean grid. The new visual identity promotes the brand’s values: trust, innovation and transparency.
